About Us.

Saturdays in the Sun was founded by Samantha Hertz, who brings over a decade of experience in the fashion industry, specifically focusing on luxury events, pop-ups, window displays, and visual merchandising. With her expertise, Samantha made the decision to transition into personal event planning.

As a leading event planning and creative consultancy, Saturdays in the Sun has a proven track record of excellence and a keen eye for detail. Samantha has honed her skills in luxury event coordination, demonstrating an unwavering commitment to delivering high-quality results.

Her impressive portfolio includes collaborations with renowned luxury brands such as Prada, Miu Miu, Burberry, Giorgio Armani, Emporio Armani, Armani Casa, Givenchy, Versace, and Moschino, among others. Samantha’s expertise encompasses high-end corporate events, exclusive pop-ups, and unforgettable brand experiences. She offers comprehensive event planning and execution, innovative design development, bespoke interior design, exquisite floral arrangements, and sophisticated lifestyle styling.

The services provided by Saturdays in the Sun reflect Samantha's unique flair, shaped by her experience in luxury retail. She successfully blends opulence with practicality in every project. Her consultancy stands out as a symbol of refined taste and sophistication, making it the ideal partner for those looking to create events that captivate and exude elegance.

Under Samantha Hertz's leadership, Saturdays in the Sun captures the essence of luxury in every collaboration. She creates lasting moments that embody beauty and refinement, establishing Saturdays in the Sun as the preferred event planning and creative consultancy for those with a discerning taste for sophistication and a love for elegance.